PRO PLAN PUPPY OPTISTART SKIN & COAT

Your puppy's hair is composed of 95% protein. Moreover, as much as 30% of the protein in his daily diet is used for normal hair and skin growth*. If he is not getting the nourishment he needs, naturally his skin and hair will be in poor condition. These signs will develop much faster in young puppies because their hair replacement cycle is shorter than adults.

Puppies need a diet that provides Linoleic acid, vitamins A, E and omega-3 fatty acids plus high quality protein to nourish healthy skin and a protective, lustrous coat, an outward sign of good health.

* Reference: Scott DW, Miller WH, Griffin CE (eds). Nutritional skin diseases. In Muller and Kirk's Small Animal Dermatology. Philadelphia: WB Saunders; 2001; pp 1112-1124.